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November 25th is Shop Small Saturday. Why is Shop Small Saturday important? Small businesses are the backbone of many communities and play a significant role in establishing the character and identity of a neighborhood. When we shop small, we are investing in our community's growth and future, ensuring that these unique and valuable businesses remain in our neighborhoods for years to come.

Small businesses contribute to the local economy by creating jobs, generating tax revenue, and keeping money circulating within the community. These businesses often offer unique products and services that cannot be found at big-box retailers, providing customers with a personalized shopping experience.

By taking the time to shop small and buy locally, we can celebrate the diversity of our community, support small business owners, and contribute to economic growth. It's a win-win situation for everyone involved. So, let's continue to support small businesses, not just on Shop Small Saturday, but every day.

Enter to win the Elgin E-Card digital gift card and look for store specials, great dining options, and unique gifts for everyone on your list. Stay local, dine local, and shop local. Shop Small Saturday is a national promotion by American Express to support shopping in your community at locally-owned businesses.

Celebrated the Saturday after Thanksgiving at participating businesses. The Elgin Main Street Board, the Economic Development Corporation, and the Elgin Chamber of Commerce hope you’ll celebrate Thanksgiving weekend in Elgin!

- For more information go to www.elgintexas.gov, follow us on FB & Instagram @visitelgintx